Escape the Chaos.
Build Systems That Scale.
For founders and operators ready to scale with clarity and control. We design and install revenue architecture that makes growth predictable.
“JHD Group rebuilt the backbone of our business, from team to product line to sales systems. We went from selling stickers at festivals to a million-dollar channel at Denver International Airport, and the soft goods they designed helped us stay in REI.”
— Jimmy Bryant, AtomicChild
FOR $5M–$50M COMPANIES READY TO SCALE:
Here’s how we make growth predictable.
We diagnose, build, and operate revenue systems for companies that have outgrown their current setup. Whether you need pipeline architecture, structured outbound, or AI-backed sales coaching, we install the infrastructure and stay until it runs on its own.
Our Operating Framework
Every engagement follows the same rhythm.
Truth
We dig into your sales, GTM, product, and operations to see what is actually happening. The goal is clarity: what drives results, what breaks flow, and what to fix first.
Clarity on where to focus.
Speed
Once the truth is visible, we act fast. We design, test, and refine systems in live conditions. Each iteration gets tighter until it performs under pressure.
A working model before it scales.
Structure
When performance is proven, we make it permanent. Automation, documentation, and training keep results consistent while freeing leadership from bottlenecks.
A revenue engine that scales.
60-Second Diagnostic
Where should you start?
Answer three questions. We’ll point you to the right track.
I'm still closing most deals myself
Structured sales communication you can deploy in 14 days, creditable to a full Sprint.
I have a team and need systems
CRM, pipeline, outbound, and visibility installed fast.
I want to build a product
Physical product designed, sourced, and ready to sell.
The 14-Day Diagnostic
Before we build anything, we find out what is actually happening. In two weeks we go through your tools, workflows, team handoffs, and data, then hand you three things: a baseline of where you stand today, a friction map showing where growth stalls, and a ranked build plan so you know what to fix first.
You get: Baseline Report, Friction Map, Ranked Build Plan
Timeline: 14 Days + Debrief Call
Clarity before scale. One diagnostic. One debrief. One prioritized path into the build.
Build: B2C/D2C Revenue Engine
Stand up your consumer revenue engine in three weeks. We map offers, audiences, and channels, install CRM, and connect lifecycle so email, SMS, and follow up run automatically. Retail and event leads are captured and nurtured. We add outbound to wholesale and creator outreach so you can open new doors while lifecycle keeps current buyers active. Everything lands in one system with reporting so you know what to scale next.
Typical Engagement: 3-Week Sprint
Focus: GTM Architecture, Lifecycle, Pipeline, Automation, GRRIPS™
Build: B2B/SaaS Revenue Engine
Stand up your business revenue engine in three weeks. We define ICP and offers, install CRM and routing, enrich accounts and contacts, and automate outbound, inbound capture, and follow up. Meetings route to the right owner. Every lead lands in one pipeline with reporting so you can see what works and scale with confidence.
Typical Engagement: 3-Week Sprint
Focus: GTM Architecture, Pipeline, Automation, GRRIPS™
Operate: Embedded Ops
Keep the system running in real conditions. We embed as your ops lead to maintain dashboards, enforce pipeline hygiene, run training loops, and keep experiments moving so performance stays consistent. Best for teams with PMF or a working GTM that need fractional leadership, not admin help.
Typical Engagement: 3–12 Month Implementation
Focus: Implementation, Management, Reporting, Optimization
Sales, product, and operations working as one to run GTM architecture.
Add Intelligence: Sales Systems
Make sales visible so you can coach it. Three standalone systems, each solving a different problem. GRRIPS™ is the behavioral framework that structures how your team sells. GEN-SE™ handles written communications across email, text, and DM, both inbound and outbound. Argus AI™ audits live sales conversations and surfaces coaching opportunities in real time. Use one, two, or all three depending on what your team needs.
Typical Engagement: 6–10 Week Setup + Ongoing
Focus: Argus AI™, GRRIPS™ Training, GEN-SE™ Thread Intelligence
Three standalone systems: GRRIPS for training, GEN-SE for written outreach, Argus AI for live sales auditing.
The Founder Kit
Every system we deploy in a $15K+ engagement, handed directly to you. GRRIPS™, GEN-SE™, channel packs, AI prompts, playbook. You configure it, you run it, you scale it. No consultants, no retainer, no waiting. Same tools, your hands.
Format: Self-Serve Product, Yours to Keep
Includes: GRRIPS™ Framework, GEN-SE™ Profile, Channel Packs, AI Prompts
Every system we use. You run it yourself. No consultants required.
Parallel Track: 0→1 Product
Run product alongside revenue. We co-develop on our proven soft-goods formats (totes, duffels, coolers, apparel, backpacks, etc.) using your artwork or brand, prototype and source with our manufacturing partners, then set pricing and margins for B2C/D2C, wholesale, or retail placements. Everything is field-tested and already proven with national outdoor retailers.
Typical Engagement: 3–9 Month Partnership
Focus: End-to-End Development, Global Sourcing, Launch
A Scalable Sales System
Built to Drive Revenue
Our sales systems were built in the field across 100,000+ B2B, B2C, and D2C interactions and 3,500+ brand activations. GRRIPS™ is the behavioral framework that structures how teams sell and how new reps get trained. GEN-SE™ is a generative engine that handles written sales communications across email, text, and DM. Argus AI™ is a live sales auditing system that records and scores conversations so coaching is based on what actually happened. Each system works on its own or together.
- Capture data from every sales interaction
- Train on live data with measurable outcomes
- Scale systems that adapt and improve over time
From the field
What our clients say
Validated through real results, perfected across 100K+ sales interactions.
Our frameworks are proven in the field.
Each system below was built and deployed in real conditions. Each case study shows what happens when strategy, design, and execution align.
Every system tells the truth eventually.
Is chaos still running yours?
Get Clarity Before You Scale.Start Your Free Diagnostic.
We review your full operation, whether that is revenue, product, or both, to surface what is working, where friction is building, and what to fix first. You walk away with clarity on where performance breaks down and a blueprint to strengthen it.
No pressure. No obligation. Just clarity, and a proven path forward.
We Build SystemsThat Make Growth Predictable
Start where you are. Diagnose what is real, install the revenue engine, or keep us embedded to run it. Then add intelligence, founder leverage, or a product track when it makes sense.
Founders and operators who need to see what is actually slowing growth before they fund a build. Revenue, product, or operations.
What you get
- Full review of your current operations: tools, workflows, team structure, and handoffs.
- Baseline metrics and a friction map showing where growth stalls.
- Prioritized roadmap with quick wins and a clear sequence of work.
- 1:1 debrief to align on focus and next steps.
Clarity before scale. You know what to fix, in what order, and what to skip.
Timeline
14-day diagnostic + debrief call.
Investment
Free to $3,500 (creditable to a Sprint within 30 days).
Start My Diagnostic →
Consumer brands, D2C operators, and event-driven businesses that need lifecycle, wholesale outreach, and follow-up running in one system.
What you get
- GTM architecture mapped to offers, audiences, and channels.
- CRM and pipeline with stages, SLAs, and tasking.
- Klaviyo flows for lifecycle, SMS, and post-purchase.
- Event and retail follow-up capture and nurture.
- Outbound to wholesale buyers and creator outreach.
- GRRIPS™-based messaging so tone stays consistent.
- Reporting by channel with AOV and conversion tracking.
- Handoff and SOPs so your team can run it.
B2B and SaaS teams doing manual outreach or inconsistent follow-up who want a working outbound engine in weeks.
What you get
- ICP definition and offer architecture.
- CRM and pipeline with stages, routing, and SLAs.
- Clay-connected enrichment and list building.
- Outbound engine (Clay + Instantly + CRM) with inbound capture.
- Meeting routing and calendar/owner assignment.
- GRRIPS™-based messaging and sales scripts.
- Reporting to see volume, velocity, and conversion by channel.
- Handoff and SOPs so your team can run and extend it.
One measurable revenue system that runs the same sequence across channels and shows you where to add reps, budget, or product.
After the Sprint
Add Sales Systems (GRRIPS for training, GEN-SE for written outreach, Argus AI for live auditing) or extend with Embedded Ops to keep the system running at full capacity.
Timeline
3-week build (Week 1 diagnose and design, Week 2 build and connect, Week 3 install and enable).
Investment
$15,000 Core
$20,000 Plus
$25,000 Max
(tiered by channels, automation depth, and reporting scope) Build My Revenue Engine →
- Companies with PMF that already ran a Sprint or have a working GTM.
- Teams that need ops leadership, not just admin help.
- Founders who want dashboards, training loops, and experiments kept alive monthly.
- Weekly pipeline reviews and deal coaching with your team.
- Dashboard upkeep, pipeline hygiene, and performance reporting.
- Ongoing experiments: new sequences, channels, and messaging tested in live conditions.
- System health checks to catch decay before it impacts revenue.
- Training loops so new reps ramp to the same standard.
The system keeps producing whether you are in the room or not.
Term
3 month minimum. 10 percent discount at 6 months.
Investment
$8,000 / $12,000 / $16,000 per month (by scope and cadence).
Argus AI seats can be bundled at a preferred rate while under retainer. Talk to Our Ops Team →
- You have outreach or a Sprint installed and want visibility.
- You run D2C, field, or event teams where conversations are hard to supervise.
- You want outbound, auditing, and behavioral training to speak the same language.
- GRRIPS™ is the behavioral framework that structures how your team sells. Used for training, onboarding, and standardizing tonality, sequence, and objection handling.
- GEN-SE™ (Generative Sales Engine) handles written sales communications across email, text, and DM, both inbound and outbound. It writes the next message for any thread and logs the reasoning so managers can review before sending.
- Argus AI™ is a standalone live sales auditing system. It records and transcribes conversations, scores against GRRIPS™ stages, and surfaces coaching opportunities. Built for D2C, field, and training environments.
Three standalone systems that make sales observable, coachable, and repeatable. Use one or all three depending on your team and channels.
Investment
Argus AI Platform: $1,000 per month, seats from $149 per user per month.
GEN-SE Onboarding (custom tuning for your vertical and team): from $7,500 one-time setup.
GRRIPS Training Pack: from $5,000 or bundled with Sprint.
Bundle discounts when paired with Embedded Ops. Add Intelligence to My Team →
Everything we deploy in a full engagement, handed to you. You run it yourself.
Who it's for
- Founders who are still the main closer and want a real system, not a course.
- Operators ready to standardize sales across channels without hiring a consulting firm.
- Anyone who wants the same tools our $15K+ Sprint clients get, on their own timeline.
- GRRIPS™ founder edition so calls, emails, and DMs follow the same 6-step behavioral framework we use with every client.
- GEN-SE™ founder profile tuned to your vertical and configured for both outbound and inbound.
- 3 channel packs (cold email, DM/social, event follow-up) built in GRRIPS™ sequence.
- AI prompt bundle for cold outreach, follow-up, objection handling, and full sequences so you or a VA can generate on-brand messages.
- Script and video outline prompts for short "how to talk to this customer" explainers.
- PDF playbook for quick reference and team onboarding.
You walk away with the full system. Run it yourself, hand it to a VA, or use it to onboard your first rep. No ongoing engagement required. When you are ready for a full build, everything carries over into a Revenue Engine Sprint.
Investment
$2,500 one-time or $197/month with ongoing updates.
One-time purchase is 100% credited to a Revenue Engine Sprint if booked within 30 days. What you own
Everything. Scripts, prompts, channel packs, the playbook, the GEN-SE profile. Modify them, hand them to a VA, onboard a new hire. No restrictions, no recurring consulting fees. It is yours.
Get the Founder Kit →
- Founders, artists, and indie brands with audience or distribution.
- Brands that want their art or identity on proven soft-goods formats.
- Teams that want product running alongside the revenue work.
- Co-developed product on our tested formats (totes, duffels, coolers, crossbody, backpacks, apparel).
- Prototype loop with field/fit testing, sourcing, and QC through our manufacturing partners.
- Pricing and margin architecture for D2C, wholesale, or retail placements.
- Sales enablement assets (brief, talking points, photo/video guidance) aligned to GRRIPS™.
Retail-ready, margin-aware product that’s been run in real conditions and can be sold at events, online, or into outdoor/specialty retail.
Timeline
3–9 month partnership
Access and model
By invitation. Licensing or revenue share. Terms set by complexity, volume, and channel.
Ownership
You own your brand assets, artwork, and product designs. We retain IP on shared tooling, tested formats, and manufacturing relationships. Clear terms, no surprises.
Add-On: Brand Activations
- Live sales events at airports, festivals, farmers markets, retail pop-ups, and trade shows.
- We bring our team, run the activation, and test messaging, pricing, and product in real conditions.
- Every activation doubles as a behavioral lab: real data on what converts, what objections come up, and what to change.
$5,000 per activation (single-day, covers team, travel, setup, and post-event debrief with data).
Multi-day events and trade shows priced separately. Multi-event packages available. Travel outside Colorado quoted per engagement. Start a Product Conversation →
- Founders and operators who need expert help on a live system without running the full Sprint.
- Teams that want Clay, CRM, or Klaviyo wired correctly and aligned to their GTM.
- Companies that occasionally need senior engineering support for secure or AI-enabled infrastructure.
- 1:1 working sessions on GTM, outbound (Clay, Instantly), CRM/pipeline, or D2C automations.
- Messaging, ICP, and sequence reviews so every channel stays on the same logic.
- Light implementation to connect data, forms, and automations inside your current stack.
- Access to our software architect, Drew DeLong, when the work requires secure, scalable, or AI-driven systems.
You keep momentum on what you already have and get senior eyes on the parts that need work. Credits apply toward a full Sprint when you are ready.
Investment
3 Hour Advisory Block: $1,200
6 Hour Advisory Block: $2,100
Add Software Architect (AI / secure infra / custom integrations): +$400 per hour as needed
100 percent credited to a Revenue Engine Sprint inside 30 days. Book an Advisory Session →
Built by Practitioners Engineered to Scale
JHD Group was founded by David Johnson and Drew DeLong: a GTM engineer and an AI systems architect. David designs the go-to-market strategy, revenue systems, and buyer frameworks. Drew builds the intelligent infrastructure that makes those systems run. Together, they connect sales, product, and technology into one operating layer that performs under pressure and scales with control.
David Johnson
GTM Engineer • Revenue Architect • Creator of GRRIPS™ & GEN-SE™
David is a go-to-market engineer who designs the systems that connect sales, marketing, and operations into one revenue machine. He has led more than 3,500 brand activations, closed over 100,000 customers face to face, and built a $1.2 million airport channel at Denver International Airport in seven months. That field experience is the foundation behind GRRIPS™ and GEN-SE™, frameworks that convert behavioral psychology into repeatable, trainable sales structure.
Today, David architects go-to-market systems for B2B services, biotech SaaS, and growth-stage companies. He builds pipeline infrastructure, sales playbooks, outbound engines, and CRM workflows, then connects them so the whole system runs as one. He also serves as a Senior Solutions Consultant at a leading sales intelligence platform, bringing enterprise-level GTM thinking to every JHD engagement.
- 🔵 GTM Systems for B2B, SaaS, and Growth-Stage Companies
- 🔵 Creator of GRRIPS™ and GEN-SE™
- 🔵 100,000+ Face-to-Face Sales Closed
- 🔵 $1.2M Airport Channel Built in 7 Months
- 🔵 Pipeline Architecture, Outbound Engines, CRM Workflows
Drew DeLong
AI Systems Architect • The Brain Behind Argus AI™
Drew is the technical architect behind everything JHD builds. He is a full-stack systems engineer who previously held Q clearance at Oak Ridge National Laboratory’s Y-12 National Security Complex, where he worked on nuclear R&D systems that demanded absolute precision, speed, and resilience. He is the architect behind Argus AI™, a standalone live sales auditing system that makes field performance visible, measurable, and coachable in real time.
Drew currently serves at the Arnold Engineering Development Complex, where he is implementing the Golden Dome initiative and integrating AI into U.S. Air Force operations. He holds a current Secret clearance. At JHD Group, he brings that same defense-grade rigor to backend architecture, AI development, and the intelligent systems that power every client engagement.
- 🔵 Architect of Argus AI™ Sales Auditing System
- 🔵 Golden Dome Implementation & AI Integration, U.S. Air Force
- 🔵 Nuclear R&D, Q Clearance, Oak Ridge / Y-12
- 🔵 Arnold Engineering Development Complex (AEDC)
- 🔵 B.S. Computer Engineering, Tennessee Technological University
JHD Group is supported by a network of engineers, AI researchers, IoT specialists, product designers, and data analysts. Each contributor brings deep experience in technology, operations, product, or sales. The result is infrastructure that stands up under pressure and keeps brands growing with clarity and control.
Is Your System Holding You Back?
Let’s Find Out What to Fix First.
Book a free diagnostic. We review your current structure, identify friction points, and show you what to fix first. No hype, no pressure, just real insights that help your business move faster and scale with control.
✅ Actionable insights you can use even if you never hire us.