The Challenge

Denver International Airport is one of the most complex and unforgiving retail environments in the country. It demands full TSA clearance, includes multiple terminals with unpredictable foot traffic, and enforces steep penalties, including one hundred fifty dollar per hour fines for operational downtime. Most brands avoid it altogether. AtomicChild chose to scale into it and brought in JHD Group to build the system that would make that possible.

At the time, operations were disorganized. Roles were unclear. There was no real-time visibility into staffing, inventory, or sales. Downtime was frequent, expensive, and unmanaged. What made this project different was the decision to move forward anyway, fully aware of the risks. The objective was not just to activate a kiosk. It was to architect an end-to-end retail system that could absorb daily volatility, enforce compliance across terminals, and generate consistent revenue without the founder on site.

That meant solving for more than staffing and logistics. We built out dedicated hiring funnels to ensure inbound candidate flow and prevent staffing gaps before they happened. We replaced intuition with infrastructure. From remote oversight and daily checklists to live sales auditing with Argus AI, the entire system had to run independently, with minimal human intervention. And it had to do it from over seventy miles away, with only one visit a week. The cost of failure was high, but the outcome proved what is possible when structure leads execution.

How We Measured Success

To keep performance consistent and coachable, we installed a real-time auditing layer across every sales interaction. We used Argus AI, our custom-built sales analysis engine, to evaluate field behavior using a structured framework. Every rep was assessed based on what actually occurred, not what was remembered or assumed.

The system tracked whether attention was captured early, buyer motives were uncovered, value was presented clearly, and the close reduced friction. It flagged missed steps, tonal misalignment, and breakdowns in sequence. Dashboards surfaced both individual coaching needs and team-wide patterns, giving managers the clarity to intervene with precision.

Guesswork was removed. Training became targeted. Improvement was driven by field data, not opinion. Execution became observable, repeatable, and ready to scale across teams.

The System We Built

We built a clear, end-to-end path from idea to sales: product architecture with use cases, requirements, and test plans; practical industrial design that protects the brand; durable materials and construction; a prototype loop with field and fit testing and pass/fail criteria; sourcing and quality assurance from vendor selection to production sign-off; pricing and margin models with channel targets; and sales enablement with briefs, talking points, photo/video assets, and GRRIPS™-aligned pitches and upsell paths.

What It Is

G.R.R.I.P.S. is a behavioral sales system for persuasive conversations in high friction environments. It translates attention, trust, motive, clarity, and closure into a repeatable loop that any rep can learn, practice, and improve. The result is a sales motion that is coachable, trackable, and consistent in the field.

How We Measure Buyer Behavior with G.R.R.I.P.S.™

G.R.R.I.P.S.™ gives coaches a clear, real-time framework for evaluating sales performance under pressure. Each stage of the loop maps to a specific, observable behavior.

Grab tracks whether the rep interrupts buyer autopilot and earns attention in the first few seconds.
Relate measures how well tone, pace, and posture match the buyer to build emotional alignment.
Reinforce checks if the rep reflects the buyer’s motive or friction to make the conversation feel necessary.
Identify confirms that motive, budget, timeline, and decision path are surfaced clearly and without assumption.
Present evaluates how tightly value is delivered in one sentence, with outcome-first framing and time to value under ten seconds.
Seal assesses whether the rep offers a next step that reduces resistance and keeps buyer control intact.

When each of these signals is visible and sequenced correctly, execution becomes measurable, coachable, and consistent in the field.

The Challenge

Argus AI™ is a live‑performance auditing engine designed for direct‑to‑consumer and in‑person sales environments. It records real sales interactions in the field, transcribes the audio, and scores each one using the GRRIPS™ framework. Reps are evaluated on behavior, flow, and outcome, giving leadership a clear view of what is said, what is missed, and how it lands with customers.

How We Measure Sales

• Live transcription and scoring mapped to GRRIPS™ stages
• Tonality and behavioral pattern tracking
• Missed‑step identification and sequence breakdowns
• Team dashboards highlighting trends and coaching priorities

Argus captures the truth of each sales interaction and converts it into actionable coaching. Instead of relying on manager memory or anecdotal feedback, the system provides clear, data‑driven insight into performance.

Guesswork is removed. Training becomes targeted. Improvement is based on field data, not opinion. Performance becomes observable, measurable, and repeatable.

How To Use Argus

Argus AI is available as a monthly subscription for companies that want to scale sales performance with structure. The platform includes the GRRIPS™ framework, onboarding support, and access to real-time performance dashboards.

Argus can operate as a standalone coaching station or as a distributed mesh across multiple reps and locations. It adapts to any field environment, from trade shows to retail.